Top 10 Features Of The Most Successful Gallery Display Stands
Whether you are a small business or a large corporation, a display booth can make a huge difference to the overall success of your marketing campaign, and can undoubtedly bring more business your way. That is, of course, if you thoroughly plan your exhibition booth so that it is a true success.
As experts in the exhibition industry, here at Conex Temporary Walling Systems, we have put together 10 features of the most successful gallery display stands to help you make your exhibition booth as good as it can be.
1. Nominate an exhibition host
Depending on the size of your business, you may want one, two or three exhibition hosts who will talk to potential customers visiting your exhibition booths.
Exhibition hosts should be friendly and approachable with strong knowledge of the business and its background. After all, if you welcome potential customers into your domain, they’re more likely to learn more about the business and what you have to offer.
- Start a competition
Most people simply love a bit of a competition. What’s more, throw a decent prize in there and you’re definitely on to a winner! Whether it is an inexpensive product sold by your company, something of higher value, or simply a yummy bar of chocolate, getting a competition up and running can help the success of various gallery display stands.
- Visual enticers
You may choose to opt for a glittery floor, bright colours, illuminated furniture or bold posters, whatever you go for, gallery display stands that are visually interesting tend to attract more visitors.
- Free drinks and snacks
Offer up a few drinks and snacks and you’re guaranteed to welcome more potential customers. Whether you go for tea, coffee, fruit juice or an alcoholic beverage, you’re bound to get somebody sipping and snacking (whilst talking about your business, of course!).
- Give away promotional merchandise
Pens, bags, hats, t-shirts, whatever it may be, the world of promotion is a varied one and you can choose your promotional items based entirely on your budget. Our favourite: Mugs! Who doesn’t love a cup of tea, after all!
- Portray a clear brand message
Keep your brand message clear, concise and simple. Make sure every aspect of your exhibition shows something about your business and your brand.
- Include a seating area
Provide space for potential customers to put their feet up, they’ll appreciate a little downtime in the midst of a busy exhibition, and what a great time this could be for you to play your promotional video!
- Tie your exhibition in with your online and social media marketing campaign
This is where planning is paramount. Whether you have a hashtag floating around on social media a few weeks before the exhibition, or display a selection of photos sent in via social media, gallery display stands that tie in their brands’ online and social media marketing campaigns are often more successful than those that don’t.
- Include some pieces of illuminated furniture
Illuminated furniture is an eye-catching addition to any exhibition stand. Whether you opt for a huge illuminated wine glass, an illuminated coffee table or chairs, illuminated furniture is a sure-fire way to attract more potential customers to your stand.
- Make your stand unique
Whatever you include making your stand truly unique, perhaps unusual decorative bunting, a picnic-style set-up, brightly coloured posters or something else, making your exhibition stand truly unique is a great way of earning more interest from potential customers.
Contact us at Conex Temporary Walling Systems for more ways of improving your exhibition stand
We are exhibition experts and can help you with all aspects of your exhibition, therefore, please do not hesitate to contact us if you would like any advice regarding your exhibition stand.