Last Minute Exhibition Stands – Get Your Display Ready in No Time
If you have an exhibition or trade show coming up and you haven’t ordered your display yet, do not panic.
You can still get a last-minute exhibit stand that will be ready in time for the event and display what makes your company special.
These stands are easy to set up, and they come in various shapes, sizes and colours.
Is leaving your exhibition display until the last minute ideal? No. But it is very easy to order a stand and customise it in a short space of time.
In this guide, we’ll help you prepare for your event and ensure you have an excellent stand that makes your company stand out.
Step One: Don’t Panic
The most important thing is to keep calm and not work yourself into a panic.
If you’ve left hiring a stand until the last minute, there’s no need to worry because you can still get a fantastic one that will be ready in time for your event.
Getting worked up will make you more on edge and struggle to handle your emotions. So, take a step back, tell yourself it will be OK and ease yourself into the planning phase.
Step Two: Get The Team Together
Once you’ve calmed down, it’s time to get the team together and explain that everyone needs to pitch in.
Each department member has specific roles, so you can use this to ensure the stand comes together correctly.
You need to make sure that everyone who is going to be attending the event is on board with your plan and knows what they need to do.
It’s also a good idea to assign tasks and ensure everyone knows their role in getting the stand ready.
For example, your sales department could help plan how to approach people at the exhibition, while the marketing department could refine the messaging.
Step Three: Choose Your Stand
Now it’s time to choose your stand, and there are a few things you need to consider when selecting a suitable display for your needs.
Many people think it’s a good idea to buy an exhibition stand, but they soon realise it costs a lot more and doesn’t offer any flexibility.
Renting a stand enables you to customise it to your specifications and make your presence known at an exhibition or trade show.
When choosing a stand, you need to consider the following:
- The size of the stand
- The location of the stand
- The type of product or service you are promoting
- Your budget
Once you’ve considered all these factors, it’s time to start looking for the best exhibition hire company for your needs.
Remember, these stands come in all shapes and sizes, but the best rental companies will work to your specifications and offer fully adjustable displays.
Step Four: Choose Your Extras
Now that you’ve chosen your exhibition stand, it’s time to consider the extras. These finishing touches will make you stand out from the crowd and help you attract attention.
There are so many features available, including:
- Plasma screens
- iPads and tablets
- Exhibition Walls
- LED Furniture
These are just a few options available, but choosing the right extras for your needs is essential. Also, while it might be tempting to overload your stand with features, remember that consistency is vital.
People don’t want to see too much going on, so keep it simple and focus on the extras that will enhance your company’s services/products.
Step Five: Finalise Your Branding/Colours
Finalising your branding and colours is the fun part, but it’s the most important too. Every element of your stand should represent your company in the best light and convey who you are.
There’s no point in being bold if your brand is more professional because it won’t help you make the right impression.
For example, an accountancy firm might choose bright pink colouring, but if their usual branding is navy blue, people won’t understand what the company is trying to achieve.
By streamlining your colours, graphics and messaging to your brand’s identity, you’ll be able to show people who you are.
By following these simple steps, you’ll be able to ensure your exhibition stand is ready in no time. Here are some final tips to help you get into the right mindset and plan your event.
Don’t place everything on one exhibition stand
It’s important to remember that your stand is just one element of the exhibition, and you shouldn’t overload it with too much information.
Your stand should promote your company and generate interest, so make sure you have plenty of business cards and brochures to hand out.
Don’t forget the little things
When setting up your stand, it’s easy to forget the little things. But these are often the things that make the most significant difference.
For example, make sure you have a sign with your company name and logo so people can easily find you. Also, don’t forget to pack some snacks and drinks for yourself and your team, as exhibitions can be long days.
Enjoy the experience and learn from it
Exhibitions are an excellent opportunity to learn about your industry and meet new people. So, make sure you enjoy the experience and take the time to talk to people.
You might find your next big client, but if you don’t, you’ll at least have made some new friends in the industry. Also, these events are the perfect way to evaluate your competitors and see what you can do better for future events.
By following these simple tips, you’ll be able to ensure your exhibition stand is ready in no time. Exhibitions are one of the most valuable marketing tools for any business, and the sheer possibilities are endless.
The first event will always be more experimental, but once you get used to attending trade shows, you’ll have more chances of success.
Just relax and have fun, because while a stunning exhibition stand can attract potential customers, if your attitude isn’t friendly and welcoming, they won’t stick around for long.