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Creating a Successful Trade Show Display: The Elements You Need

May 13, 2022 /
Conex /

It’s no secret that trade shows are one of the best ways to market your business. You’re at an event full of potential leads because the people attending the trade show choose to be there!

If you’re looking to make a good impression at your next trade show, it’s essential to have a well-planned and executed display.

This post will explore what makes a good exhibition display and reveal nine design elements you should use for your trade show.


Evaluating the viability of marketing collateral is vital for any business, especially when representing your brand at an event.

Your display should capture the attention of attendees and persuade them that your product or service is worth their time.

It’s not enough to simply have a display – it needs to be an effective one. So what makes a good exhibition display idea viable?

Is it flexible?

Can you easily customise the stand and change images when needed? Most brands won’t want a specialist to remove and update their graphics due to the extra cost.

Can you set it up easily?

Nobody wants to spend ages putting a stand together, so we’d always advise you to choose a modular or pop-up display.

Will you be able to transport it?

The ability to transport your stand should be a priority too. Most stands should fit into your car properly to ensure you cut costs and don’t have to pay for extra transport.


The layout of your display is crucial in catching the eye of passers-by. You want to make sure that your exhibit space is well-designed and inviting so that people will want to come in and learn more about your company.

There are a few key things to keep in mind when planning the layout of your space:

  • The use of negative space: Negative space is the empty areas around and between objects on your display. Using negative space effectively can create a feeling of openness, which will make your exhibit more inviting.
  • The traffic flow: You should think about how people will move around your display and plan accordingly. You don’t want people to feel cramped or uncomfortable, and you also don’t want them to miss anything important.
  • Furniture placement: Carefully consider where you place chairs, tables, and stools. You want people to be able to move around easily, but you also want them to have somewhere to sit and engage with your business.


Graphics are an essential part of any trade show display – they help tell your brand’s story and convey your message.

Your graphics should be:

Clear: Avoid using too much text – you want people to be able to understand your message quickly and easily.

Visually appealing: Use attractive visuals that will catch people’s attention.

On-brand: Make sure your graphics align with your brand identity so that people will immediately recognise who you are.

Enhancing Features

Lighting is often overlooked in trade show displays, but it’s a key component in creating a successful exhibit.

Well-lit displays are more inviting and easier to see, so make sure you use lighting to highlight the key areas of your exhibit. You can use spotlights, backlights, or even fairy lights to create a warm and inviting space.

If you have the budget, you could also consider using projection mapping or video walls as part of your display. These features can help your exhibit stand out from the crowd.

Interactive Elements

Including interactive elements in your exhibit is a great way to engage with attendees and make your brand more memorable.

There are lots of different ways to make your display interactive, but some popular options include:

Plasma TV Screens: These are great if you want to showcase your products or include video testimonials as part of your display. Better still, plasma screen hire will save you money.

Touchscreens: Touchscreens are a great way to give people more information about your product or service. You can use them to showcase videos, images, or even virtual tours.

Quizzes and games: Quizzes and games are a fun way to get people interacting with your brand. They’re also a great way to collect leads, as you can offer attendees the chance to win prizes if they give you their contact details.

Define Your Goals

Before you start planning your trade show display, it’s essential to take a step back and define your goals.

What are you hoping to achieve by exhibiting at the trade show? Are you looking to generate leads? Increase brand awareness? Showcase new products or services?

By clearly defining your goals, you’ll be able to create a more targeted and effective display.

It’s also good to bring your call to action to life. For example, if you want more people to sign up for your service, make sure you have a large tablet available. Or actively pursue your visitors’ email addresses so that you can follow up after the event.


Finally, you need to make sure that your display is durable. Trade shows can be busy and chaotic places, so you need to choose materials that will withstand wear and tear.

Make sure you avoid using anything too delicate or fragile, as this will get damaged. And if you’re using electrical components, make sure they’re well-protected and won’t be susceptible to water damage.

Health and safety are essential at any trade show, and you will need to be aware of other stands and visitors. While going all out might seem like a great idea, it’s important to follow the rules set out by the organisers and venue.

Final Thoughts

Exhibitions can help you make waves in your industry, create lasting relationships with potential partners or clients and market your business to an actively interested audience.

Hopefully, this post gives you some insights into the elements of creating an impactive display, and you can put them into practice for your next exhibition show.

With some planning and creative thinking, you could have an exhibition display stand that enhances your business and puts you front and centre stage.