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How to Avoid Creating a Bad Exhibition Wall Display

November 25, 2020 /
Conex /
Trade show - exhibition hall

Trade shows and exhibition wall displays are ideal ways for a business to show others what makes it unique. Imagine being in a room with hundreds of qualified leads, and you’ll see why trade shows are so important. But, if a business doesn’t make the right impression, then visiting trade shows can become a costly mistake. 

In this post, we’re going to reveal some tips on how you can avoid creating a lousy wall display. 
Set Your Goals 
It’s easy to be impulsive and let your creative inspiration guide you, but an exhibition display is about standing out from your competitors and resonating with your target audience. Think about what you’d like to achieve at the event and ask yourself the following questions: 

  • Do we want to raise awareness of the brand? 
  • Is there a specific product/service we want to promote? 
  • What makes us stand out? 

By asking yourself those questions, you can put together a plan and have the best possible chance of creating the right display for your company. 
Audience Research
Your audience is the most important part of your display, and they’ll define your success or failure. Different wall displays will appeal to specific demographics, so you need to think about what your business offers and the type of person who will potentially buy your product. 

If you own a B2C company, then it’s essential to make your exhibition wall display stand out and show your personality. Vibrant colours and catchy slogans will catch the attention of your audience, but you need to stay true to your brand identity

B2B companies might need to create a formal wall that highlights the services they offer. There’s no point in focusing on vibrant colours and slogans if they take the attention away from how your company can solve pain points. 
The Planning Stage 
Once you understand your goals and the audience you want to reach, you can put together a strategy. It’s vital that you take the time to plan your wall design instead of going in blind. 

Your competitors are also significant factors in the design process. The likelihood is, most of them will have participated in exhibitions before, and you can use that knowledge to create a stunning exhibition display. 

What did your competitors create at the last exhibition? Did they advertise their brand as a whole or a specific product? 

Once you have that information, you can look at ways in which you can stand out. For example, suppose a company offers the same service as you but usually talks about what they provide in their displays. In that case, you could go a step further and include customer testimonials in yours. 

What Type of Wall Display? 
There are many types of temporary walling systems available, so it’s essential to choose the right one. 

Standard Exhibition Walling: Usually white, and panels can be put together to create a display. 

Low Wall: Smaller in height that standard walling but useful to display company information.

Black Wall: Similar to standard walling but can work for companies that want to create a black and white display. 

Plasma Panel Wall: You can place a plasma screen on your standard wall to show videos and vital information about your company. 

Slat Wall: If you want to display your products, then slat walls are ideal because they don’t take the attention away from your display walls, but they can hold prototypes or your most popular products. 

Exhibition Wall Display No-Go Areas 

Creating a company exhibition display takes a lot of time and planning. There are so many things you can do right, but let’s focus on what you should never do. 

Don’t Cut Costs 

We’re not suggesting that you spend a fortune on your wall display, but think about the value of creating the right impression with your audience. If you’ve taken the time to secure a great spot at a trade show, then you should make the most of it. 

Some companies make the mistake of printing out their logo and even sellotaping it to their display wall. Showing off your company at a trade show means you have to make an initial investment, but that short-term amount of money could yield long-term financial rewards and a steady stream of clients. 

Size Matters 

There’s a fine line between an eyesore and an “I can’t see it” display. When you design your exhibition, think about how many other companies will be there. An A3 piece of paper isn’t going to cut it, but you also don’t want to stamp out other companies with a “Mine’s bigger than yours” display. 

Try to make sure you create the right design for your wall, and use typography that makes it stand out without compromising the rest of your display. 

Make it Stick 

Trade shows can go on for a whole weekend, so it’s important that your display can stand the test of time. The last thing you want is for your exhibition to start falling apart by the first afternoon. It doesn’t look right, and it will give the impression that you’re unprepared to invest in your company. 

Unrealistic Representation

It’s easy to get carried away with your wall, but it’s also not a good idea. If your company uses, for example, a blue and white colour scheme, then you should use that for the base of your design. 

You wouldn’t want to choose bright pink colours to catch the attention of your audience, because it’s not a real representation of who you are and what you do. Think about how to take your brand identity and use it to resonate with your audience. 

The Bottom Line 

Creating a bad exhibition wall display can break your company, but a good design can set you up for a prosperous future. When you take the time to come up with an attractive exhibition display, you can reap the financial rewards. 

If you need some support and advice, then feel free to reach out to our friendly customer service team. We offer a range of temporary walling solutions to suit companies of all sizes. Contact us today.