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Maximising Visibility with Outdoor Display Boards

January 25, 2024 /
Conex /
display board

Events, gallery displays, expos, exhibitions: they’re all a battle for attention. Capturing and maintaining interest is crucial, so you need to up your game for your next event.

This is where the power of outdoor display boards becomes relevant and essential. These versatile, eye-catching solutions are a chance to bring a new exterior dimension to your exhibition.

As specialists in temporary walling solutions for the UK market, our company understands the nuances and demands of creating compelling, memorable event spaces. That’s why we’re diving into how outdoor display boards can transform your next event, get more eyes on your work or products, and help share your message.

Keep reading.

The Role of Outdoor Display Boards in Events and Exhibitions

Outdoor display boards are a beacon for drawing in attendees and setting the stage for the experience you want them to have. The power of a well-positioned, well-designed display board in transforming the atmosphere and mood of an event cannot be overstated.

Events and exhibitions are often bustling environments, filled with stimuli vying for the visitor’s attention. In such settings, outdoor display boards are vital for standing out. Their large, prominent structures are impossible to overlook, making them ideal for directing attendees’ focus towards key information or features.

A creatively designed board featuring compelling visuals and clear messaging informs and intrigues the audience. It can reflect the theme and ethos of the event, creating a narrative that guests can immediately connect with.

There are plenty of use cases. Imagine a series of bold, dynamic display boards at a major trade expo showcasing key products and innovations, drawing in large crowds, significantly increasing engagement and interaction with exhibitors.

Or an arts festival in London, where creatively designed display boards at strategic locations guide visitors seamlessly through the venue and become interactive art pieces, enhancing the overall experience.

Design and Customisation: Key to Effective Displays

When it comes to displays, design and customisation aren’t just to make it look pretty; they’re the driving forces behind effective communication and engagement. The power of these displays lies in their ability to be tailored to each event’s specific needs and themes.

Designing an outdoor display board is where art meets functionality. The effective design combines striking visuals, clear messaging, and the right colour schemes to create an impact. When done right, the design of a display board can significantly enhance brand recognition.

Whether for a corporate event, a cultural festival, or an industry expo, each display can be customised to reflect the specific theme and objectives of the occasion. This includes incorporating brand logos, custom colour palettes, and specific images or graphics. It’s all about creating a memorable display.

A well-designed and customised display board does more than just inform; it engages. It invites the audience to step closer, interact, and immerse themselves in the experience. For instance, elements like QR codes turn a static display into something to interact with.

Strategic Placement for Maximum Impact

The location of these boards can dramatically influence their visibility and the degree of engagement they get from the audience. Understanding the dynamics of strategic placement is integral to getting the most out of the displays.

A strategically placed display boards installation can catch the eye of attendees from a distance, draw them into an event, and guide them through a space. Placement should be determined based on factors such as foot traffic patterns, visibility from different angles, and proximity to key attractions or areas of interest.

It’s important to consider the line of sight from various approaches and ensure other structures don’t obstruct the displays. Boards should be placed at eye level or slightly higher to catch attention and distributed evenly throughout the space to maintain a balanced flow.

In large events, display boards can serve as waypoints, helping to navigate the attendees through the space and highlighting key areas or features. Display boards can also serve as markers for events with specific paths or sequences, such as guided tours or sequential exhibits.

Durability and Quality: Ensuring Long-lasting Impact

To maintain the integrity and effectiveness of your messaging over time, you need to choose display boards that are durable and high-quality. A good outdoor display board will withstand the elements and the rigours of frequent use.

The choice of materials and the construction method play a pivotal role in the durability of outdoor display boards. These boards often face challenging outdoor conditions, including wind, rain, and sun exposure. High-grade materials like weather-resistant plastics, treated wood, or durable metals are essential for their construction.

Weather resistance is a non-negotiable aspect of outdoor display boards. Quality boards are designed to be water-resistant, fade-resistant, and withstand temperature fluctuations. This ensures that the boards maintain not only their structural integrity but also their visual appeal.

Investing in high-quality, durable outdoor display boards can be costly, so temporary walling solution companies bring the best of both worlds. You can hire them for the needed event without worrying about replacing them later, saving money and time.

Versatility of Use: Beyond Events and Expos

Outdoor display boards are not limited to corporate events or trade shows. They are equally effective in public spaces like parks, educational campuses, and community centres.

These settings serve various functions – from providing information and directions to promoting local events or community messages. For instance, in public parks, they can be used to display maps, information about flora and fauna, or upcoming community activities.

Similarly, in educational settings, they can be instrumental in directing visitors during open days or celebrating achievements and announcements.

Depending on the theme and purpose of their use, these boards can be adapted in design, size, and content. They can be adorned with vibrant designs and culturally relevant imagery for cultural festivals. In contrast, the design can be sleek and professional for more formal settings like business conferences.

Final Thoughts

Don’t let your message fade into the background. As a leading exhibition units supplier, Conex Walling is here to ensure your next event is a standout success.