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Why Should You Use Roller Banners?

October 20, 2021 /
Conex /
roller banners

How do some businesses manage to generate a lot of buzzes while others go unnoticed? It’s a question many small business owners ask themselves, and the answer is a simple one; they don’t just create noise; they make people listen. 

One of the best ways to connect with potential clients is to attend a trade show and showcase your business. Imagine a room full of people who are interested in your product/service, and you’ll understand why trade shows and exhibitions are one of the most valuable – and underrated- lead generation channels. 

Along with your exhibition display stand, roller banners can help you to create an impression that sticks. But what are they, and why should you use roller banners

Let’s find out. 

What Are Roller Banners?

You might have heard of people referring to roller banners as pop-up or pull-up banners, but they’re essentially the same thing. Each banner consists of a spring-loaded aluminium mechanism, which holds a large graphic print. 

The print rolls inside the mechanism, making it easy to transport, display and store. For these reasons, small businesses love using a roll-up banner to promote their products or increase brand awareness because it’s so simple to set up and makes an impact. 

All you need to do is use the built-in bungee pole to set up the frame, then roll up the poster and secure it to the pole. Anyone can set up a roller banner, and the feet at the bottom offer extra stability – but higher-end designs have a broader base, meaning no foot stands are required. 

The Benefits of Using Roller Banners 

There are so many benefits of using roller banners – especially for businesses. Start-ups and small businesses especially find them useful because, at any trade show, there’s a host of companies within the same industry competing for the spotlight. 

When larger companies have unlimited budgets, small businesses can often feel lost in the crowd. So, let’s take a look at all the benefits roller banners can offer your brand. 

Low Price, High Quality

Print technology continues to evolve, and the graphic quality you can achieve today is impressive. Roller banners are cheap to source, making them an ideal solution for businesses of all sizes to make the most of their marketing efforts. 

Whether you want a sleek black and white design, or an eye-popping graphic display that’s full of colour, you won’t be disappointed with your banner. 

Easy to Transport and Store

If you’re short on space, roller banners are easy to store and transport to your event. The narrow frame and roll-up design mean you can fit the banner in a storage case, and you won’t damage it. 

Whether you’re short on space or want a convenient solution to display your brand that doesn’t involve carrying around loads of equipment, roller banners won’t let you down. 

Fully Customisable 

One of the most critical factors that will define your success at a trade show is how you showcase your brand. Everything from the message you send to colouring and eye-catching titles should wow your audience. 

It’s challenging to make an impression when you can’t customise your trade show to meet your brand’s identity. Roller banners are fully customisable, which gives you a perfect opportunity to get creative. 

Our customers can take advantage of creative templates, making it easier to create an eye-popping banner that encapsulates who they are and what they do. 

Remember, the brand message is everything, so you should always take every opportunity to position your business as a brand that customers want to be a part of. 


Many of our clients use their roller banners as a long-term marketing solution because they’re so versatile. For example, you can’t put an exhibition display stand in your office because they’re specifically designed for trade shows – but banners are a different matter. 

You can use them in the office, as collateral for important presentations and behind your reception desk to improve brand recognition. 

Ultimately, you can adapt your roller banners for a range of purposes, and whether you rent or buy one, it will prove its value over and over again. 

Frequently Asked Questions About Roller Banners

Choosing temporary walling solutions and roller banners isn’t as hard as you might think – especially when you can rent your marketing collateral to save money. 

However, there are some questions our clients usually ask, so we thought we’d answer them so you can decide whether roller banners are suitable for your needs. 

Roller banners seem old fashioned. Are they?

As the saying goes, if it works, then why fix it? Yes, roller banners have been around for many years, but they’re still just as popular because they’re such an effective solution. 

Are they expensive?

Not at all. Roller banners are cheap to rent, and printing technology means you can source high-quality graphics at cost-effective rates. Even if you’re not great with design and illustration, you can still find some fantastic freelancers who will put your ideas onto paper. 

Will I have to put my banner together? 

Our roller banner frames come ready-made, so all you have to do is follow the instructions to set them up. Think of it as a ready-made piece of equipment that you just have to unfold, and you’ll see why they’re so popular.

The Takeaway

When it comes to cost-effective solutions for marketing your business, roller banners are as popular today as they were many years ago. With their simple design, customisable features and compact frame, you can look forward to presenting your business without headaches. 

If you’d like to learn more about our temporary walling solutions, including exhibition stands and roller banners, please feel free to contact our friendly customer service team. We offer full customisation on all of our products and guarantee to provide you with the best hire prices in the UK. 

Building a successful business shouldn’t have to cost the world, and while many prominent brands have a large budget to get them where they need to be, our solutions are ideal if you’re on a budget but refuse to be lost in the crowd.

Why Should You Use Roller Banners?
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Why Should You Use Roller Banners?
Along with your exhibition display stand, roller banners can help you to create an impression that sticks. But what are they, and why should you use roller banners? 
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