What Are the Types of Exhibition?
Exhibitions are the best way to showcase your work, gain new clients and make a lasting impression on the attendees. Whether it’s a business trade show, art exhibition or consumer event, you need to know how to make an impact on your audience.
Of course, the most significant thing most companies struggle with is creating an exhibition that makes the right impression with both consumers and potential partners. But luckily, there are ways to make your stand shine.
In this post, we’ll look at the different types of exhibitions and how they could benefit your business or creative work.
Let’s dive in.
Both business owners and consumers can benefit from trade shows, and they’re an excellent way to make lasting connections with people that could influence your future success.
There are plenty of trade shows that run in the UK throughout the year, but knowing which is best for your business will save you a lot of time, effort and money.
Technology Trade Shows
One of the most popular trade show types, the technology exhibition, is all about showcasing innovative products and letting consumers see the unique personality of a brand.
Technology trade shows can be small events or national displays for the most prominent companies to introduce new products. A classic example is The Consumer Electrics Show, which takes place each year in the United States.
People attending the show can glimpse new cars, smart devices and future products, so it’s a massive event for technology fans.
Healthcare Trade Shows
It will be no surprise that healthcare is one of the world’s largest and most important industries. The Covid-19 pandemic reminded everyone just how vital healthcare professionals are.
There are plenty of trade shows in the UK that focus on new technologies, revealing necessary research and showcasing the latest products to make the industry more efficient.
Most healthcare exhibitions also focus on a specific area, such as surgery, paediatrics, and dental care.
Manufacturing Trade Shows
Manufacturing is an industry that encompasses many companies, so exhibitions are always a great place for start-ups to find investors. Many shows also have special guests to provide business tips and seminars that focus on manufacturing techniques.
If you’re a small business, attending these events can give you an in-depth look at your competitors, and they’re ideal as a learning experience.
Food Industry Trade Shows
Definitely a fan favourite – the food industry trade show is a wonderful experience for businesses and consumers. Of course, some shows focus on treats and junk food, but health foods exhibits are growing in popularity.
With the vegan industry expanding, businesses can meet potential suppliers, and new food start-ups can connect with their consumers.
Creative Industry Shows
The creatives of this world often rely on exhibitions because they enable people to showcase their work and make sales. It’s notoriously tricky to make it in the creative industry, but these events can make a big difference.
Art exhibitions can display famous paintings or new art from rising stars. Some events travel around to different cities, while others might take place in renowned art galleries or universities.
The most important aspect of setting the right mood for any art show is using the correct lighting and exhibition stands to highlight the paintings and drawings.
Similar to art exhibitions, photography shows are all about displaying the work of a particular photographer or groups of photographers. Some exhibitions might focus on a specific theme, such as travel or urban collections, while others might showcase new work.
Like art shows, photography exhibits should set the right tone for attendees, which is why temporary walling systems are vital.
The Types of Exhibition Stands
Knowing which exhibition you want to attend is only one step of your journey to success. You’ll also need to decide on the type of exhibition display you create and come up with an eye-catching design to ensure you can compete with other businesses.
Pop Up Displays
This is the simplest type of display you can use, and it’s ideal for small businesses on a limited budget. The exhibition stand is ready-made, and there’s usually a standalone graphic to represent your business.
While it’s not exactly the most impressive type of display, it is cost-effective, and many businesses find it’s useful as a starting point.
Modular exhibition displays are a combination of high-quality designs with easy to install options. They’re popular with small businesses and large enterprises because there are many customisation options available, and the displays are cost-effective.
Many businesses choose to rent exhibition display stands because they can save money. Conex Temporary Walling Solutions offer a range of convenient displays, with plasma screen panels, black walls and everything you need to create a stunning display.
Custom Built Exhibition Stands
If you want complete control over every element of your exhibition stand, then having a company build a custom display for you is the best way to go. However, this option is costly, and it’s not a realistic one for many companies.
Every exhibition you attend is an opportunity to showcase your brand, and being unique is a part of it. Modular displays enable you to customise each stand but won’t leave you out of pocket.
You’ll also be able to retain your customer loyalty by ensuring you meet their expectations at every event. If you spend a fortune on one display but can’t offer the same experience at every event, it looks worse than if you moderate your shows.
The Bottom Line
There are so many exhibitions and trade shows, which are mutually beneficial for businesses and consumers. If you can make a good impression, you’ll benefit from better relationships with companies and meet potential customers.
Overall, exhibitions are one of the most underestimated marketing tools at your disposal, so if you’d like to know more about how the team at Conex can help you create a stunning display, please don’t hesitate to contact us.
We offer a range of effective modular solutions and are happy to help you build a better future for your company.