We live in the age of digital technology, and for the most part, it improves our lives and businesses. But one prominent issue many companies face is how to stand out in a saturated market. With so many competing for that coveted first-page spot on search engine results, it seems traditional ways of networking and marketing are overlooked.
One of the most effective ways a company can gain more exposure and place itself in front of an audience of qualified leads is by attending events and trade shows. Not only can it save a lot of time on ineffective lead generation, but it’s also an excellent way to highlight everything that makes your company special.
The most important part of a trade show is how a company displays itself. Most of the time, this is done by using exhibition stands and display boards. In this post, we will talk about what art display boards are and what you should consider before choosing which are right for your needs.
Why Use Art Display Boards?
Art display boards are a type of temporary walling system that enable companies to display a range of graphics and artwork. Often used at exhibitions and trade shows, the panels are slightly smaller than traditional gallery walls and are designed to display artwork without overshadowing it.
Although they’re most popular within the not for profit sector and creative industries, anyone can use art display boards.
The Benefits of Display Boards
Art display boards offer a multitude of benefits. Let’s take a look at them.
Planning for a trade show or special event takes a lot of time and consideration. There are numerous practical elements to consider, including how you’ll transport any equipment you use. Luckily, display boards are extremely lightweight and portable, which means you won’t need to hire a specialist company.
Many companies worry about hiring display boards because of the financial implications. However, art display boards are a cost-effective solution for displaying a range of graphics and marketing collateral.
Perhaps the most prominent advantage of art display boards is how customisable they are. While there are plain whiteboards, you can also choose specialist lighting, a variety of colours and even plasma integrations.
Things to Consider Before Choosing Your Display Boards
Now you know why display boards are essential, it’s time to look at the things you should consider before hiring them. Whether you’re using them to display artwork or highlight important information about your company, these are the essential factors.
What Are You Using Them For?
Display boards have a wide range of purposes, and it’s essential to decide what use they’ll have in your exhibition. The panels have a range of benefits, and they’re not just for displaying artwork.
Some of the most popular include:
- Displaying marketing collateral such as brand messages, slogans and information about new products
- Showcasing your artwork or other samples of creative pieces
- Brochures, leaflets and other marketing materials
- Testimonials from previous customers
- Illustrated case studies that highlight how your company performs its services
Once you know how you’ll use the boards, you can make the right decision about which design serves your purpose more. For example, if you’re displaying marketing collateral and your branding is predominately white, you might want to choose a black display board to make it stand out more.
How Many Will You Need?
The most significant advantage of art display boards is how cost-effective they are. You can find high-quality models for low prices, which means there should be no excuse if you don’t order as many boards as you require.
Decide how many you’ll need and aim to order one or two more. By doing this, you can ensure your event goes without a hitch, and there will be little difference in the overall cost.
Remember, spending a bit more on extra boards is much cheaper than losing potential business because you don’t have room to display all of your company information at an event.
Do You Require Any Special Features?
Art display walls are useful for companies of all sizes, and many are configurable to your preferences. For example, if you’re highlighting artwork, you might want to illuminate it with specialist lighting. If you prefer video content, then a plasma integration can help you display branding videos or product demonstrations.
Display walls also have shelving integrations that allow you to display brochures, leaflets or even demonstration products. Some unique ideas include illustration cubes, iPad integrations and plinths to make your display stand out even more.
It would help if you also thought about the colours of your display walls. While traditional models come in either black or white, you can order customisable walls that match your company’s branding.
For example, if your company uses a blue and white palette, you might want to incorporate blue tones for your display.
Is Hiring Display Panels More Cost-Effective?
A lot of people wonder whether it’s cheaper to buy or hire display panels. While there’s no specific answer, there are some elements you should take into consideration. For example, do you plan on attending numerous trade shows, or is this just a one-off?
Also, do you require any integrations? For example, lighting, plasma screens and specific branding needs might cost a lot of money if you need to configure the panels. But when you hire boards, you can choose your integrations at a cost-effective price.
Ultimately, whether you purchase or hire art display stands is entirely up to you, but hiring them means you can tailor the design to each event you attend.
Art display stands are a vital tool for marketing your brand and making an impression at trade shows or events. If you want to stand out, then it’s essential that you find the right boards for your needs.
Taking the time to think about the integrations you require, which colour boards you need and the quantity you’ll hire means you can look forward to improving your brand’s exposure and focus on building a display that places your business in the spotlight.