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What to Include on an Exhibition Stand for Maximum Impact

February 17, 2022 /
Conex /
Blog

Did you know that attending an exhibition is one of the most effective ways to generate interest for your business/product? You’re in a room with people invested in your industry, and that means more qualified leads.

Whether you’re a small business or a large enterprise, trade shows are an excellent way to get your brand out there and connect with your audience.

When you’re exhibiting at a trade show, it’s essential to make sure that your exhibition stand effectively gets your message across.

If you’re not sure what to include on your stand, don’t worry – we’re here to help! In this blog post, we’ll discuss the most critical elements of an exhibition stand and how to make the most of them.

Add Some Height to Your Stand

One of the most important things to consider when designing your exhibition stand is height. You want to make sure that you’re using as much vertical space as possible, and simple things such as adding a tower or structuring your stand can make a big difference.

But towers aren’t just a great way to add height and create an eye-catching display; they’re also an excellent branding opportunity.

While some spaces are pretty small, a trade show that takes place in a building with a high ceiling will have extra space that you need to take advantage of.

Other companies at the trade show will use this extra space, so it’s essential that you make your presence known and don’t get lost in the crowd.

Don’t Crowd Your Stand With Text

When designing your stand, it’s essential to remember that people passing by will only have a few seconds to take everything in.

You want the attendees to be able to read the most crucial information quickly and easily, so having too much text on your stand can confuse them.

Instead of using paragraphs of text on your stand, try using short and concise bullet points to enhance your message and make it more digestible.

The basic rule here is if you can say it in three words instead of an entire sentence, you should do it. Your main goal is to catch people’s attention with exhibition stands, so keep the text punchy and engaging.

Include Lots of Visual Elements

When it comes to making an impact at a trade show, visual elements are your best friend.

Visuals are a great way to draw people in and make them want to find out more about your company or product line.

Images can also help break up long paragraphs of text and add colour to your stand. Choose images that represent your brand well as you want customers to remember your business.

You’ll also need some high-quality photos for marketing purposes after the event has ended, so don’t forget this aspect either.

Light Up Your Stand

The lighting in your exhibition stand is crucial to its success. If it’s too dark, people won’t be able to see what’s on display and may walk past without stopping by for a closer look at all the beautiful products you’ve brought along with you.

On the other hand, placing bright lights right above your visitors will make them feel trapped and uncomfortable, which isn’t the right mood you want to create. It’s best to avoid both extremes when designing your booth so that customers get enough natural light without being blinded or uncomfortable during their visit.

Don’t Underestimate The Importance of Technology

Technology can make your stand more engaging and interactive, which are great ways for attendees to get more involved with your company or product line. Ideally, you should include tablets, video content and anything else that will engage your audience.

Tech businesses especially need to demonstrate their skills, and there are so many ways to do it in a way that engages an audience. For example, a VR company should have a unique game for attendees to play or live interactive product demonstrations.

Design For Your Audience

Your audience should be all over your stand, and by this, we mean their thoughts, goals, aspirations, and emotions. Design is everything, and you need to think about what will appeal to them the most.

Some people might be interested in learning more about your company, while others might be curious about the products you’re showcasing, so try to make sure that you have something for everyone.

You can also encourage future engagement by including an element that encourages visitors to take action, such as providing a free consultation or special offer.

Use Display Plinths to Showcase Your Products

When it comes to your products, you want to make sure that they’re the stars of the show. Art display plinths showcase your products in all their glory and separate them from the rest of your display.

This is particularly important in a crowded exhibition because adding some height to your products means they’re more likely to catch someone’s eye.

Make sure that the plinths you choose are made from high-quality materials that look good and last for a long time.

Find The Right Equipment

While the visual appeal of your display stand is central to how people will interact with it, you also need to ensure all elements of the display are stable and won’t pose a health hazard.

For this reason, most people hire temporary exhibition stands and equipment because they’re easy to set up and guarantee security. Not only that, but temporary exhibition display panels are fully customisable.

When you rent these stands, you save money and don’t have to worry about storage.

Enjoy It!

Last but not least, enjoy the experience! Trade shows are one of the best ways to showcase your company and connect with a broader audience, so view every single minute of it as an opportunity.

Once you get used to the exhibition scene, you’ll be able to display your company in the best possible light. We’re here to help you all the way, so please feel free to contact us if you’d like to know about our temporary exhibition display stands and equipment.