{"id":2879,"date":"2019-08-07T13:24:25","date_gmt":"2019-08-07T13:24:25","guid":{"rendered":"http:\/\/www.temporarywallingsystems.co.uk\/?p=2879"},"modified":"2022-02-07T05:40:48","modified_gmt":"2022-02-07T05:40:48","slug":"planning-an-exhibition-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.temporarywallingsystems.co.uk\/planning-an-exhibition-marketing-strategy\/","title":{"rendered":"Planning An Exhibition Marketing Strategy"},"content":{"rendered":"

If you fail to plan, then you should plan to fail. Quite simply, the importance of planning your exhibition marketing strategy should never be underestimated.<\/p>\n

Importance of planning an exhibition marketing strategy<\/h2>\n

Exhibition marketing is one of the most effective tools you have in your marketing toolbox. Exhibitions afford you the opportunity to network with potential, new and existing clients and customers face to face, and to increase your sales opportunities.<\/p>\n

An exhibition is also a fantastic place to launch a new product or to showcase your existing wares, products or services.<\/p>\n

Without planning, how are you going to successfully execute your exhibition marketing strategy? Not only will you be going into the process blind, but you will also not know what you need to measure to find out if your exhibition has been a success or not.<\/p>\n

1. Set goals.<\/b><\/p>\n

Before you begin planning anything, know what it is you hope to achieve at your exhibition. I.e. do you want to make X number of sales, gain X% more exposure, get X more sign ups to your newsletter?<\/p>\n

2. Figure out a budget.<\/b><\/p>\n

Once you know what you hope to achieve at your exhibition, you can work out how much it is going to cost you. As a rough guide, exhibiting at a B2B exhibition will typically account for approximately 39% of a B2B annual budget<\/a>.<\/p>\n

3. Pick your staff.<\/b><\/p>\n

Who you have working with you will impact how successful you are at your exhibition. Decide what your goals are first and from there you can work out who is best placed to help you achieve these.<\/p>\n

4. Plan your stand.<\/b> <\/p>\n

Once you know what you hope to get out of the exhibition, you can then design a stand that will help you reach your goals.
\nDo you want a bespoke stand? Curved walls? A pop up stand? Think about what messaging you want your exhibition stand to convey about your company and go from there.
\nYour budget will play a large part in deciding how much you spend on your exhibition stand.<\/p>\n

5. Generate a buzz.<\/b><\/p>\n

Almost 70% of exhibition attendees will plan their day before they hit the exhibition. So make sure you\u2019re on the radar of all delegates.
\nLet people know via all your channels – social media, email marketing, newsletters, flyers etc that you\u2019ll be attending the show and what you\u2019ll be offering.<\/p>\n

6. Follow up.<\/b><\/p>\n

Don\u2019t let any lead generation efforts go to waste. If you\u2019ve spent the last few days garnering as many new leads as possible, figure out how to make contact with people as quickly as you can, to maximise on their interest in you. Because once you\u2019re out of sight, you\u2019re out of their mind.
\nSo how do you attract delegates to your stand when you\u2019re at the exhibition?<\/p>\n

5 exhibition marketing ideas<\/h4>\n

If you hope to attract delegates to your exhibition stand<\/a> you\u2019re going to need a novel approach, one that not only attracts potential customers but also highlights what a fresh, modern company you are.<\/p>\n