{"id":2966,"date":"2019-10-24T13:30:34","date_gmt":"2019-10-24T13:30:34","guid":{"rendered":"http:\/\/www.temporarywallingsystems.co.uk\/?p=2966"},"modified":"2022-02-07T03:26:09","modified_gmt":"2022-02-07T03:26:09","slug":"11-reasons-why-you-should-exhibit-at-a-tradeshow","status":"publish","type":"post","link":"https:\/\/www.temporarywallingsystems.co.uk\/11-reasons-why-you-should-exhibit-at-a-tradeshow\/","title":{"rendered":"11 Reasons Why You Should Exhibit At A Trade Show"},"content":{"rendered":"<h2>You Should Exhibit At A Trade Show<\/h2>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Even if you feel your current marketing strategy is reaping rewards there are many reasons to exhibit at a trade show.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t be put off by the daunting prospect of setting up an exhibition. Here at Conex we have years of experience of creating trade stands at <\/span><a href=\"\/exhibition-stands\/exhibition-venues\/\"><span style=\"font-weight: 400;\">all types of venue<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">So what are the main reasons for exhibiting at a trade show?<\/span><\/p>\n<ul>\n<li><b><b>Face To Face Marketing.<\/b><\/b><\/li>\n<\/ul>\n<p>Trade shows are a great opportunity to put faces to names. This works both ways, potential customers can feel they are dealing with real people. When industrys gather from around the world, these exhibitions may be the only chance you\u2019ll get to meet face to face.<\/p>\n<ul>\n<li><b><b>Research Your Competition.<\/b><\/b><\/li>\n<\/ul>\n<p>You\u2019ll be standing alongside other players in your field. Use this opportunity to measure yourself against some of the giants in the industry. You can also have a nose at what developments your competitors are working on.<\/p>\n<ul>\n<li><b><b>Generate Sales And Leads.<\/b><\/b><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you are at the right show then the hall should be full of your potential customers. You should be aiming to leave with many new contacts and leads. It is also a great opportunity to close out sales with existing customers face to face.<\/span><\/p>\n<ul>\n<li><b><b>Build Lasting Industry Relationships.<\/b><\/b><\/li>\n<\/ul>\n<p>Take the opportunity to meet professionals within your industry and become part of their communities and networks. With both competitors and complementary businesses, these networks make the industry stronger.<\/p>\n<ul>\n<li><b><b>Showcase New Products And Services.<\/b><\/b><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Investment in a creative trade stand display offers the perfect platform to launch new products and services from your brand. Customers will feel they have jumped the queue if they can try out your offerings before they have been released elsewhere.<\/span><\/p>\n<ul>\n<li><b><b>Exposure In An Exhibition Guide.<\/b><\/b><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Most trade shows produce a guide or catalogue. Every attendee will be handed one of these, offering you an opportunity to show your message to a very specific audience. It is certainly worth considering paying for further exposure in this publication.<\/span><\/p>\n<ul>\n<li><b><b>Listen To Customer Feedback.<\/b><\/b><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Priceless data and feedback can be obtained at trade shows. With direct access to delegates, you have the chance to canvass opinion about your products and services and customers\u2019 impressions.<\/span><\/p>\n<ul>\n<li><b><b>Recruit New Staff And Contractors.<\/b><\/b><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There will be a hall full of visitors who have knowledge of your industry. If you are looking to recruit specialised staff or looking for sub contractors to supply your business, the exhibition is an opportunity to tempt others to join you on your brand\u2019s journey.\u00a0<\/span><\/p>\n<ul>\n<li><b><b>Explore New Partnerships.<\/b><\/b><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">With businesses of all sizes in attendance, there may well be opportunities to work on forming partnerships to jointly develop products and services. These partnerships can be much better fostered in person.<\/span><\/p>\n<ul>\n<li><b><b>Boost Brand Visibility.<\/b><\/b><\/li>\n<\/ul>\n<p>Well thought out, branded exhibition stands can really boost your brand\u2019s visibility. Remember to have some pens and other goodies to hand out. The trade show is also a chance to push all of your social media channels. A quirky selfie frame will encourage visitors to share your brand\u2019s imagery.<\/p>\n<ul>\n<li><b><b>Move Excess Stock And Inventory.\u00a0<\/b><\/b><\/li>\n<\/ul>\n<p>If you have an excess of stock, possibly due to be superseded, use the trade show to offer bulk discounts or even offer free samples. You\u2019ll be creating storage capacity whilst putting your brand directly into the customers\u2019 hands.<\/p>\n<p>There are many positive reasons for getting your brand into trade shows and exhibitions. Using Conex to support you in the planning, setting up and delivering of your exhibition can take much of the headache out of the process.<\/p>\n<p><a href=\"\/contact\/\"><span style=\"font-weight: 400;\">Get in touch today<\/span><\/a><span style=\"font-weight: 400;\"> to find out how we can help create the perfect trade stand.\u00a0<\/span><\/p>\n<p><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You Should Exhibit At A Trade Show Even if you feel your current marketing strategy is reaping rewards there are many reasons to exhibit at a trade show.\u00a0 Don\u2019t be put off by the daunting prospect of setting up an exhibition. Here at Conex we have years of experience of creating trade stands at all [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>11 Reasons Why You Should Exhibit At A Trade Show - Conex<\/title>\n<meta name=\"description\" content=\"Don\u2019t be put off by the daunting prospect of setting up an exhibition. 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