{"id":3022,"date":"2020-02-08T06:34:13","date_gmt":"2020-02-08T06:34:13","guid":{"rendered":"http:\/\/www.temporarywallingsystems.co.uk\/?p=3022"},"modified":"2022-02-07T06:55:36","modified_gmt":"2022-02-07T06:55:36","slug":"shed-some-light-on-the-matter","status":"publish","type":"post","link":"https:\/\/www.temporarywallingsystems.co.uk\/shed-some-light-on-the-matter\/","title":{"rendered":"Shed Some Light on the Matter"},"content":{"rendered":"

Furniture, stand layout, graphics, product displays and brochures can all increase your brand\u2019s presence at a trade show. Of course, these all need to be well planned to be effective, but often overlooked is the lighting in your stand.<\/span><\/p>\n

Inside a large, brightly lit, exhibition hall, it may seem pointless adding your own lighting. But careful and creative use of lights in and around your display can still be surprisingly effective. A well lit display can improve visitor engagement dramatically and should very much be part of your trade stand planning.<\/p>\n

The first thing the delegate\u2019s eye will see will be the product bathed in light from some spotlights, or a cleverly backlit banner. Make sure you are giving your brand\u2019s main message on those focal points, and also ensure they will be tempting to the visitors walking by. If the visitor\u2019s attention isn\u2019t grabbed within a few seconds, they\u2019ll be past without even noticing you.<\/p>\n

As we highlighted in our <\/span>ultimate exhibition checklist<\/span><\/a>, researching your competitors and seeing what is (and isn\u2019t) working for them, can make sure you stand out from them at the exhibition.<\/span><\/p>\n

\n

What makes effective lighting?<\/h2>\n

\u00a0<\/span><\/p>\n