{"id":3031,"date":"2020-02-25T06:15:18","date_gmt":"2020-02-25T06:15:18","guid":{"rendered":"http:\/\/www.temporarywallingsystems.co.uk\/?p=3031"},"modified":"2022-08-10T08:59:42","modified_gmt":"2022-08-10T08:59:42","slug":"the-dos-and-donts-when-trading-at-exhibitions","status":"publish","type":"post","link":"https:\/\/www.temporarywallingsystems.co.uk\/the-dos-and-donts-when-trading-at-exhibitions\/","title":{"rendered":"The Do\u2019s and Don\u2019ts When Trading at Exhibitions"},"content":{"rendered":"

Trade shows make the perfect opportunity to show off your company to a whole new audience, who you may never have had the chance to encounter. In the world of online business and social media, it\u2019s often a rarity to get the chance to chat with potential customers on a face to face basis, which is one of the many reasons business owners are now considering attending trade shows as part of their marketing strategy.<\/p>\n

When carried out correctly, a trade show can be an extremely valuable and cost-effective way of reaching out to new customers, as opposed to some of your other marketing efforts.<\/p>\n

Although it may simply feel like a fun day out from the office, attending a trade show is not an easy experience. It takes a lot of hard work and determination to make your first trade show successful, which means finding out what to do and what not to do in the lead up to the event.<\/p>\n

Here the top do\u2019s and don\u2019ts to keep in mind when trading at exhibitions:\u00a0<\/span><\/p>\n

1. DO train your staff<\/span><\/h2>\n

Whether you\u2019re new to the world of exhibiting or an expert, you should always hire and train the very best staff you can afford. A trade show is your big chance to show off your product to a large-scale audience, so your staff should have been trained properly on your company\u2019s goals and marketing approaches, as well as the ins and outs of your product or service. After all, your staff are the face of your brand when you\u2019re not around, so they need to give off a great impression.<\/span><\/p>\n

2. DON\u2019T be too forceful<\/span><\/h3>\n

One of the biggest mistakes that many exhibitors make is \u2018throwing up\u2019 on visitors as soon as they walk by their stand.\u00a0<\/span><\/p>\n

In the past, you may have experienced a pushy salesperson who made you feel uncomfortable and wouldn\u2019t back down, despite telling them that you had no real interest in what they had to offer. Remember that feeling you had when approaching visitors at your upcoming exhibition. Although it\u2019s important to catch their attention when they\u2019re nearby, don\u2019t make them feel nervous or awkward.<\/span><\/p>\n

It\u2019s important to always have a rough idea of what to say, but ditch the rehearsed sales pitch that you reel off to every customer and instead, concentrate on creating a more natural conversation based around the customer\u2019s needs and interests.<\/span><\/p>\n

Listen to their feedback 80% of the time and chat about your company for the remaining 20%. This will ensure you achieve a winning balance of making the customer feel relaxed in your presence and convincing them that they should invest in you.<\/span><\/p>\n

3. DO hire an eye-catching stand<\/span><\/h3>\n

Most exhibitions will expect you to purchase your own exhibition walling, therefore, it\u2019s up to you create an eye-catching stand that sets you apart from the crowd – and especially your competitors. Exhibition stands can be custom-made to suit your individual requirements, so you don\u2019t blend in with the rest of the hall.<\/span>Most exhibitions will expect you to purchase your own exhibition walling, therefore, it\u2019s up to you create an eye-catching stand that sets you apart from the crowd – and especially your competitors. Exhibition stands can be custom-made to suit your individual requirements, so you don\u2019t blend in with the rest of the hall.<\/span><\/p>\n

While <\/span>exhibition stands <\/span><\/a>can be hired to suit smaller budgets, it would be well worth making the investment of purchasing your own re-usable stands that will last you time and time again.<\/span><\/p>\n

4. DON\u2019T put down the competition<\/span><\/h3>\n

You\u2019re bound to feel a little shaken up by the competition right under your nose, but you should never put down your competitors in front of visitors. This isn\u2019t a great tactic in convincing them to purchase from you instead, but will probably result in the opposite.\u00a0<\/span><\/p>\n

Bad-mouthing your competitors is not only unprofessional, but it\u2019s also distasteful. Be sure to focus all of your efforts on the products and services you have to offer and try and forget about everything else in your surroundings.<\/span><\/p>\n

5.\u00a0 DO get a good location<\/span><\/h3>\n

The location of your booth will greatly impact your success rates at the trade show. Realistically, you need to be near to the front of the exhibition to catch visitors when they\u2019re enthusiastic, as well as ensuring that competitors aren\u2019t getting in before you. Always sign up to the show as early as possible so you get the very best spot that\u2019s within your price range.<\/span><\/p>\n

6. DON\u2019T book too many meetings<\/span><\/h3>\n

Although it\u2019s good to have some plans in place, don\u2019t go overboard with booking in pre-planned meetings with those you follow on social media etc. If you do wish to go ahead with some meetings, ask a member of your team to sit down with the customers on your behalf.<\/span>
\n<\/span>
\n<\/span>Ultimately, this is your chance to mingle with visitors you meet by chance, so it\u2019s important that you\u2019re around most of the time to see how the day is planning out and don\u2019t miss any great opportunities.\u00a0<\/span><\/p>\n

7. DO be active<\/span><\/h3>\n

When on full show to the public, don\u2019t sit down at your stand unless you have a particularly quiet period. Think of the costs and time involved in getting to the trade show and make every second count. Stand at the edge of your booth with a smile on your face and be on the lookout for potential customers.<\/span><\/p>\n

8.\u00a0 DO use the visitor\u2019s name<\/span><\/h3>\n

\"The
\nAs soon as visitors approach your stand, always introduce yourself and ask what their name is, before moving onto the next part of the conversation. This is an effective way of grabbing their attention if they\u2019re expecting just another sales pitch.\u00a0<\/span><\/p>\n

It will also form a better connection between yourself and the customer, which is sure to make the conversation more memorable. Do be aware not to overuse their name in every sentence though, as your pitch may come across a little forced.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Trade shows make the perfect opportunity to show off your company to a whole new audience, who you may never have had the chance to encounter. In the world of online business and social media, it\u2019s often a rarity to get the chance to chat with potential customers on a face to face basis, which […]<\/p>\n","protected":false},"author":1,"featured_media":3038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"yoast_head":"\nThe Do\u2019s and Don\u2019ts When Trading at Exhibitions - Conex<\/title>\n<meta name=\"description\" content=\"When carried out correctly, a trade show can be an extremely valuable and cost-effective way of reaching out to new customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.temporarywallingsystems.co.uk\/the-dos-and-donts-when-trading-at-exhibitions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Do\u2019s and Don\u2019ts When Trading at Exhibitions - 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