Benefits of Modular Exhibition Stand
When it comes to marketing your business, exhibition stands are an invaluable tool. Their sole purpose is to display information about your company and attract the attention of trade show attendees. But today, more modular exhibition stands are appearing at marketing events.
Trade shows are central to your success as a business because they attract people interested in your industry. It’s like having a room full of qualified leads, without having to do any marketing, because all of your advertising takes place at the exhibition.
In this guide, we’re going to look at what makes modular exhibition stands unique and discuss the benefits they offer businesses of all sizes.
What is an Exhibition Stand?
Exhibition stands are promotional tools businesses can use to display their branding and special services/offers. Trade shows are the most common reasons a company would use exhibition stands, but you’ll see them in offices and other areas that offer an opportunity to promote the company.
The Types of Exhibition Stand
Many exhibition stands are available, and you’ll most likely notice the ones we mention at trade shows.
Pop Up Displays: Very popular with businesses that place brand promotion at the hub of their marketing strategy. These displays feature a large image and immediately capture your attention.
Banner Stands: This is probably the most common type of exhibition display that stands around and a cost-effective solution for small businesses. They’re very portable, but many companies look to find more unique marketing solutions due to their commonality.
Portable Exhibition Furniture: Can help to make a stand more inviting. Portable exhibition furniture includes iPad displays, counters and plinths.
Literature Stands: If you have leaflets or brochures that detail information about your company, literature stands to allow you to display that information and make it easier for attendees to find out more.
What Makes Modular Exhibition Stands Unique?
Modular exhibition stands are built to fit your company’s needs, rather than you having to fit your exhibition around the stand. They are 100% configurable, so they’re suitable for a range of events and trade shows.
While other exhibition stands tend to serve a specific purpose, modular exhibition stands can form a large platform to advertise your business, which means any company can create an immersive display that attracts attention and gets people talking.
The Benefits of Modular Exhibition Stands
Modular exhibition stands offer a multitude of benefits. Whether you’re a small or large company, you can use these flexible stands to build a unique promotional platform or create more office space.
Let’s take a look at the benefits of modular exhibition stands.
The success of your exhibition depends on how you use the available space to your advantage. It’s impossible to say how much room you’ll have to incorporate every feature into your exhibition in terms of practicality. Still, modular stands can be configured to fit into any space, which means you don’t have to worry about losing bits of your exhibition.
You can also adapt modular exhibition stands for your office, which means you can create a suitable environment, but display inspirational quotes, testimonials and photographs.
Extra Options for Creativity
Modular stands allow you to get creative, so they’re a fantastic option for marketing and design agencies to stand out. One of the best ways to make use of modular stands is to showcase your logo. Not only does it attract attention, but the graphics also appear to me of a higher quality.
While many companies opt for stands that limit them to a particular layout, modular exhibition stands are fully adaptive. You can build your display, and event attendees will appreciate the unique structure.
Easy to Put Together
If you’re worried about the assembly time, then have no fear. Modular exhibition stands are incredibly easy to put together that anyone could do it. They’re pre-fabricated, so installing and dismantling the stands can save you money in the long-term.
Most people that use modular stands find they don’t need to hire professionals to build the exhibition.
Whether you buy stands or rent them is entirely up to you, but modular walling is one of the most cost-effective promotional solutions available. Professional walling providers will have a range of exhibition display stands for hire, and at such low costs, you can save the money it would cost to buy the modular stands and the space you’d need available to store them.
Easy to Transport
Luckily, modular exhibition stands are incredibly easy to transport. You won’t need large teams of people to carry them, which means you can keep your numbers to a minimum.
Things to Consider
Before you choose modular stands, you should consider these points:
What’s Your Budget?
Modular stands are cost-effective solutions, but some companies overestimate how much space they have. Think about your dimensions before you commit to hiring or renting from a company.
Are You Going to Use Technology?
Plasma panel walls are available for anyone that wants to showcase their products or services. However, it’s essential to let the company you rent a stand from if you’re going to use them because there might be some intricate configuration involved.
Rent or Buy?
Both renting and buying modular exhibition stands has its advantages and disadvantages. Renting means you can use the stands, then return them when you no longer need them. Buying enables you to keep the stands, but you’ll have to find storage space.
Do you Have Lighting and Colour Plans?
Luckily, trade event venues today have many capabilities and can accommodate unique and interactive exhibition stands. If you’re looking to design a show-stopping piece, then lighting and colours are an excellent way to throw other stands into the shade.
It would help if you also thought about whether you’re planning to offer gift bags, samples of your product and other collateral to promote your company. Ensure you design a stand that showcases your products and allows people to see everything you have to offer.
Now you know why exhibition walls are central to your success at trade shows. Remember, you can also use them for your office to create more space and host gatherings.