Spotlight On Catering Exhibitions
The catering industry is worth billions to the UK economy. It’s no wonder that catering suppliers are keen to exhibit their wares. It is also no wonder that there are dozens of exhibitions giving them that opportunity.
A catering exhibition offers a chance to place your brand front and centre. An exhibition is so much more than that though; it is a chance to gather contacts, generate leads, learn from your competitors and try out new ideas.
Don’t forget those food bloggers and industry influencers. They will be searching the exhibition for new products and vibrant brands. Leave these people with a lasting impression and they’ll be sharing your brand with their followers.
What should you offer at a catering exhibition?
Your exhibition stand should be wall to wall temptation. If your brand specialises in fine cuisine, have samples ready. Tasters are great, consider larger samples around meal times. Maybe your goodies will fill up the delegates. Gain a competitive advantage by satisfying your visitors’ appetites before they visit competitors.
Many exhibitions and trade shows offer the opportunity to carry out demonstrations. Whether that’s cooking, food preparations, uniforms or any other aspect of catering, use every available moment to showcase your wares.
Let visitors to your stand have a go, immerse them in your brand, let potential customers feel part of your journey.
How should you prepare for a catering exhibition?
A successful exhibition will have been months in the planning. Possibly even a year or more. With so many opportunities to choose from, it is crucial to be at the best show for your brand. Is yours a global brand looking to woo the crowds at a major show? Or are you exhibiting a specialist product aimed at a particular section of the catering world? There will be a show for you.
Here at Conex we have experience of creating trade stands and exhibitions at all types of venue. So whether you are aiming high or simply showing off a niche, we can supply the stand best suited for your exhibition.
For your essential guide to preparing for any exhibition, have a look at our ultimate checklist. When it comes to catering, some of these points are essential. What utility services do you need to prepare and display your offerings? Do you need a sink for washing dishes? Specialised power for high wattage cooking units? Extra power points for refrigeration?
If you are providing samples, all of your staff will need to have appropriate food hygiene qualifications and training. Don’t forget to stock up on utensils and tableware for your potential customers to enjoy your samples.
Do you need to be able to accept fresh food deliveries during the exhibition? The list of preparatory questions is endless. So don’t forget, make a list and check it twice!
We can supply walling, flooring, lighting, interactive displays and any number of exhibition extras. Whether you’re looking for a supply of panels to assemble yourself, or in the market for a start to finish bespoke exhibition service, get in touch and see how our experience can help make a catering exhibition work for you.