Things You Should Do Before Renting An Exhibition Stand
Renting an exhibition stand for your next event is a great way to market your business and increase brand awareness. However, it would be best to do a few things before making that final decision.
This blog post will reveal everything you should do before renting an exhibition stand.
Let’s dive in.
Why Should Businesses Rent An Exhibition Stand?
There are many reasons why businesses should rent an exhibition stand instead of buying one outright. While buying one might seem like a good idea, you’ll have to find a place to store it and spend more money outright.
The benefits of renting an exhibition stand include the following:
Cost: Renting an exhibition stand is a fraction of the price of purchasing one. You don’t know how many times you need it, so hiring it instead of buying it will save a lot of money.
Flexibility: You can use different exhibition stands for multiple events and customise the stand to suit different audiences. It’s much easier to rent than buy.
Convenience: Exhibition stand rental companies will deliver the stand to your event venue and set it up for you. You don’t have to worry about anything.
When Should You Rent An Exhibition Stand?
The best time to rent an exhibition stand is around 6-8 weeks before your event, as it gives you enough time to plan and design your stand while also allowing the rental company enough time to deliver and set it up.
You should also ask about the space first and how much room you’ll have because the last thing you want is a stand that’s too big or small.
Renting in advance allows for customisation, saving you money as last-minute stands will cost more.
The Most Important Factors To Consider Before Making A Decision
There are many things to consider when buying an exhibition stand, but some are less important than others. Let’s take a look at them now.
You want to get the best price possible for your exhibition stand, but don’t just go for the cheapest option, as it might not be the best quality. Price is important, but when you rent an exhibition stand, you’ll save money anyway.
Some exhibition hire companies will charge a fixed amount, which includes customisation. Others might have extra fees on top of the initial rental price, which will add up.
Asking before you choose a stand will save you a lot of money and ensure you get the best possible deal.
The size of your stand is crucial because you need to make sure it’s big enough to accommodate everything you want to display but not too big that it’s overbearing.
Think about the products or services you want to promote and how much space you need to do that. You should also consider the size of your team, as you’ll need enough room for them to move around and talk to potential customers.
If you’re unsure what size stand you need, ask the exhibition company for help. They’ll be able to recommend a size based on your needs.
Your stand’s location is essential because you want it to be in a prime spot where potential customers will see it.
The best way to choose a location is by visiting the venue beforehand and seeing where the busiest areas are. Consider foot traffic and how people will navigate their way around your stand because they’ll go elsewhere if there are a lot of obstructions.
Choosing the wrong stand will impact the display, but doing some research before can stop you from making a mistake.
You want your stand to be unique and stand out from the rest, so customisation is important. Businesses must convey what makes their brand special and develop a display showcasing their products and services.
When you’re looking at exhibition stands, ask about the different ways you can customise them. Some companies might only offer basic customisation, while others will let you design your stand from scratch.
If you’d like customisable exhibition stand hire, UK company Conex offers cost-effective solutions for businesses of all sizes. Our range of exhibition stands and equipment gives you everything you need to make a lasting impression at your event.
Lighting, Furniture, and Accessories
When customising your exhibition stand, remember that lighting, furniture, and accessories will complete it.
Lighting is vital because it can make your stand more visible and help attract attention. You can also use it to emphasise some aspects of the display, which will encourage interest and help you achieve your goals.
Furniture is necessary for comfort and function, and accessories can add a touch of style. One way to modernise your stand is to use LED furniture, which immediately attracts attention and can draw more people to your display.
If the company you choose offers a selection of equipment, you can save money and get everything delivered at once.
Check Company Reviews Before Making A Decision
It’s easy to get caught up in the customisation options or prices, but never forget to check out what other people think before making a final decision. Did the stands arrive on time? Was the quality good? How well were they customised according to specifications?
Getting a good idea of the quality and service that goes into creating each stand will ensure you receive what you’re paying for. Unfortunately, some companies lack professionalism, so you’re best steering clear if they don’t have great reviews.
Get The Stand Delivered On Time
When the big day arrives, you want to be confident that your stand will be delivered on time and set up without any problems.
Check with the company how long delivery will take and ask for a guarantee that it will arrive when they say it will. You should also inquire about their setup process and whether they offer assistance on the day of the event.
The last thing you want is to be left scrambling at the last minute because your stand hasn’t arrived, so make sure everything is confirmed beforehand.
The Bottom Line
Exhibition stands are a great way to make an impression at a trade show, but they’re not a one size fits all solution. By researching and ensuring the company can provide an excellent experience, you can protect your investment and enjoy making lasting connections.