The pandemic is finally coming to an end, and people across the UK are excited about the future. One thing we’re looking forward to is attending trade shows again. Not only are they an excellent way to form connections, but they’re also ideal for showcasing your business and what makes it unique.
Eco-friendly practices are at the forefront of everyone’s minds at the moment, and every company should be looking at how it can show potential clients and investors that sustainability is essential.
In this post, we’re going to discuss our top tips for designing eco-friendly innovative exhibition stands.
Why We Need to Rethink Exhibition Stands
At the core of their nature, exhibition stands are a temporary marketing method, which can yield long-term results. But, because many consider them temporary solutions, making the stands sustainable often doesn’t top the list of priorities businesses have.
The vital thing to know is that exhibition stands can and should be eco-friendly, for many reasons.
The primary idea of trade shows is to display your company, what it offers and make yourself irresistible to potential clients. By proving you don’t just promote sustainability but adopt practices to improve your carbon footprint, you’ll show others at the trade show that they can trust you.
If you’ve ever been to a trade show, you’ll probably remember the vast amounts of paper and other materials that are left behind afterwards. But while people don’t think about sustainability, they can easily promote eco-friendly practices with their trade stands.
Go For LED Lights
If you want to take an eco-friendly approach with your exhibition stand, then it’s all about LED lights. Not only do they use less energy, but the way they’re made also promotes green living.
Regular CFL light bulbs contain high levels of mercury, but LED lights don’t have any harmful chemicals, which makes them safer all around. Most importantly, disposing of CFL light bulbs is more challenging than LED because of their chemicals.
Other advantages of LED light bulbs include their heat emissions, longevity and recyclability. The bulbs will last for around 20 years, and they also give off low heat emissions, which improves your health and safety at events.
Rent Your Exhibition Stand
What’s the point of buying a stand that you’ll only use once? The best thing about renting temporary walling solutions is that you can customise them to your requirements and return them after the show.
At Conex Temporary Walling Systems, we offer a range of convenient rentals so you can make the best impression at every event. Our team of creatives will also help you to customise the exhibition materials to reflect your brand identity.
Better still, we recycle every single wall, plinth and stand that we use so you can rest assured that renting from us allows you to remain ecologically responsible.
We offer a range of convenient solutions and excellent prices on our exhibition display stands, which are all fully customisable.
Sourcing and Moving Materials
For any company preparing for a trade show, finding suitable materials and getting them to the location is essential. But the choices you make here could define whether your business acts with sustainability in mind or chooses convenience over being environmentally friendly.
If you’re hiring everything for the show, including exhibition stands, gallery walls and any add-ons, then it’s best to rent from one supplier because they’ll transport everything together.
In some cases, you’ll want to choose a further afield company, especially if they have the equipment you need. Still, sustainability is an important issue – especially if you’re going to make the right impression at your show.
If you’re transporting your materials, then try to pack them together and think about renting a large vehicle instead of getting everyone to make their way there.
Giveaways at a trade show are excellent ways to make sure your brand stays in the customer’s mind, and it’s one of the essential parts of exhibition displays. Most people opt for practical items such as keyrings and bottle openers – but they’re not environmentally friendly.
You don’t want to spend a lot of money on keyrings, and plastic is the most affordable solution. We know, however, that plastic is one of the biggest pollution culprits, and many people won’t want to accept gifts, so it’s best to look for sustainable alternatives.
Popular items include bamboo coffee cups because they’re cheap to source, reusable, and, let’s face it – most people drink coffee. Stainless steel water bottles are also a great choice because they last for a long time and are practical. However, they can be expensive to produce and might not be the best idea if you’re on a small budget.
Lose the Print
Printed materials might seem important, but technology provides so many opportunities to deliver a unique experience and promote your company’s eco-friendly practices. Today, most exhibition stands have features that include plasma screen integration.
You can display important information about your company on the plasma screen and provide attendees with a link so they can watch the presentation later. Not only does this save money on printed materials, but it also positions you as a forward-thinking brand.
Small changes like this might not seem like much, but they can significantly impact your brand and the environment. For example, paper might be recyclable, but trees take a long time to grow, and the rate we’re cutting them down leads to deforestation.
The Bottom Line
Hopefully, our tips for designing eco-friendly innovative exhibition stands will help you to move forward and create a more sustainable future for your business. Small changes can make a significant impact, and it’s a fact that more people take an active interest in their carbon footprint and how their actions might contribute to higher levels of pollution.
You can prepare for your next trade show by looking at aspects of your design, such as lighting and the integration of plasma screens. If you need advice about which temporary walling systems are best for your needs, the team at Conex are happy to help.