When it comes to marketing your brand, exhibitions and trade shows offer long-term results without you having to worry about advertising. Think about it like this; every trade show your business attends will have access to an active audience that are all potential customers.
For example, if you operate within the gardening industry, anyone attending the event would likely be a business or potential customer. People that have no interest in gardening wouldn’t want to spend the day at a trade show, so exhibitions are a vital tool for any business to grow.
In this post, we’ll reveal some tips for designing large exhibition stands. They often take more planning than standard exhibition displays, but the impact is phenomenal when done right.
Define Your Goals
Before you even think about the design of your exhibition stand, it’s crucial to list your goals so you can build a stand that helps you achieve them. For example, are you planning on growing your business, or do you want to let people know you’re there?
These things are vital to know because you can work out your budget, purposes and other aspects of your exhibition stand. There are many objectives to plan for, including:
Brand Awareness/Exposure: Higher levels of attention means more traffic to your website and the opportunity to stay in your audience’s mind.
Launching a Product: New products deserve their moment in the spotlight, so it’s essential that you use the opportunity of a trade show to display your new offerings.
Increase Your Sales: Going to an event with a goal to make more sales means you’ll need to create an eye-catching stand that automatically catches the attention of your audience.
Once you know your overall goal, you can break it down into smaller, easier to manage goals, such as how many products you wish to sell or what kind of impression you want to leave with your audience.
Remember that anyone can design an eye-catching stand, but if it doesn’t work per your goals, then it won’t achieve the results you want it to.
For example, if your main goal is to advertise and sell your new product, you’ll need to place it in the spotlight. But if your stand has too much information about your company in general and lacks the opportunity to display your product, people won’t notice it.
It can be helpful to create a plan, so you can analyse your goals and put together a detailed list of what you’ll need. Large exhibition stands often have many elements, so a strategy will help you achieve the results you desire.
Look at Your Audience & Competitors
Every business knows that its audience is everything. They’re the difference between becoming a household name or failing to make an impact. Your audience also defines your income, and winning their attention and loyalty should be at the forefront of your priority list.
Regardless of whether your trade show is for a professional audience or consumers, it would help if you considered their wants and needs before you begin to design your stand. The colours, font and information you display are all essential aspects you need to consider.
Think about the pain points of your audience and how your business helps them. If people see that you might have the solution to their problems, they’ll naturally want to learn more about your business.
Use Competitor Analysis
Competitor analysis is vital for any business to succeed, and the likelihood is your main competitors will be trade show regulars. You can look back on their past events and see how you can stand out more than the competition.
Don’t Be Afraid to Experiment.
The best thing about exhibition stands is how diverse they are. There’s no one-size-fits-all solution, which is perfect if you want to stand out at the trade show. Materials such as metal and plastic are fine, but plastic is not sustainable, and some people might question your company’s commitment to being environmentally friendly.
Other solutions include wood for a more classic feel or integrating various materials to create a unique display. You can also use fabrics and turn them into dividers, so there are plenty of materials at your disposal – don’t be afraid to experiment.
Ditch the Text
Streams of text aren’t great for a trade show because the idea is to catch and keep your audience’s attention. Graphics can tell a story, making your display stand out against the others in the room.
Try to choose infographics and other visual material that represents the colours of your brand. It’s also a good idea to use life-size images, but try not to overcrowd the display.
Improve Your Interactive Features
One of the best things about our technology is using it to enhance our business operations, productivity and even marketing strategy. Technology is also crucial for your exhibition stand because interactive features always generate more attention.
Plasma television screens are a cost-effective way to showcase your business through presentations. They’re often better than a brochure because people are more likely to absorb the information you offer.
It’s easy to find companies that offer plasma TV walls and other interactive features such as iPad tablets and illuminated stand furniture.
Set The Mood
Lighting is essential for a successful exhibition because it illuminates your stand and draws your audience’s attention to important information. But lighting can also set the mood and give your business a competitive edge.
Perhaps you want to highlight your new product or use dark walls mixed with mood lighting to create a soothing effect. Whatever you want to convey, using the proper lighting can make a significant difference.
The Wrap Up
Now you know how to design a large exhibition stand; nothing is stopping you from building something incredible. With lockdown restrictions continually easing, getting started on your design will give you the best chance of standing out against your competitors.
Remember that little touches can make a world of difference, so don’t forget about lighting and wall placement. Most importantly, enjoy the process, learn from it and view each trade show as an opportunity to put your brand in the spotlight.